CELCOM FIRST TO LAUNCH THE SONY ERICSSON XPERIA PLAY, WORLD’S FIRST PLAYSTATION-CERTIFIED SMARTPHONE

KUALA LUMPUR, 9 JUNE 2011 – Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in the country, is proud to be the first telcoto offer our customers the experience of the world’s first Playstation certified smartphone, the Sony Ericsson Xperia PLAY.“We are indeed very pleased to be the first telco to offer the Sony Ericsson Xperia. PLAY experience to our customers. To meet the varied needs and demands of our customers Celcom is constantly introducing the latest smartphones to our existing lineup. Supported by the widest and most stable network coverage combined with our competitive data plans and phone packages, it is not surprising that our customers’ smartphones come alive in

 Celcom Territory be it for voice, video, email, music, surfing, gaming or multi-media messaging,” said Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad, adding that the Sony Ericsson Xperia PLAY is the perfect combination of work and play, it being the world’s first Playstation certified Android smartphone. About Sony Ericsson Xperia PLAY. Xperia PLAY delivers the smartphone functionality that the most serious power users could need, teamed with the immersive gaming
experience that any gamer would want. This best-in-class entertaining smartphone is preloaded with five games namely Bruce Lee Dragon Warrior, FIFA 2010, Madden NFL 2011, SIMS 3 and Star Battalion for completely free in the 8GB memoy card. Additionally, users can download the latest installment of one of the leading and top-selling racing games –Asphalt 6 – via the Xperia PLAY launcher, an application that is activated by sliding open the iconic Playstation gamepad. There are more than 100 games available for download via the launcher and its recommends games plus enables users to search for the top titles optimised for Xperia PLAY. The Sony Ericsson Xperia PLAY also comes with a FREE DK 300

docking station worth RM99. Targeting the young generation and gaming fans, Celcom has tailored several

special offers exclusively for our customers. The Sony Ericsson Xperia PLAY experience with Celcom is available from as low as RM848, giving customers savings of RM801. Normal retail price for the Sony Ericsson Xperia PLAY is RM1,649. Customers can choose from three specially tailored plans – Celcom Exec with bundled data plan commitment of RM88, RM118 and RM250. The Sony Ericsson Xperia PLAY is available at all Celcom Blue Cube outlets and Celcom branches nationwide now. For more information on Sony Ericsson Xperia PLAY attractive packages, please visit
http://www.celcom.com.my/smartphones/index.php.

click : sources