Limkokwing rules the airways at hitz.fm

KUCHING: Limkokwing students recently experienced a hands-on approach at broadcasting at hitz.fm. They were part of an internship programme designed by hitz.fm to offer college students to learn all aspects of the radio business from writing commercials, to performing on-air and audio production.
Aptly called the ‘hitz.fm Kuching campus show with Limkokwing students’ the audition held at Limkokwing Borneo campus, attracted a large number of students vying to be selected.
Initially, the intention was to select only the best three candidates.
“However, with so many talented students around, we ended up with four candidates,” said Iza Ibrahim, Operations Manager, AMP Radio Networks.
“The criteria for selection were delivery, personality and clarity in speaking English.”
According to Iza, careers in broadcasting can be exciting and rewarding.“This will be a unique opportunity for the selected candidates who want to learn and grow with the changes of the industry as well as consider this a viable career path.”
The selected candidates were Bryan Chin Siang Wen, Barnaby Chiew, Kat rina Qui roz and Cassandra Robert.Cassandra is a graphic design student while the rest are in the Faculty of Communication, Media and Broadcasting.This was a first time experience shared by all students.
“I’ve had a fantastic time and learned so much,” said Barnaby who relished this opportunity of being on air.“I really appreciate having been able to work so closely with professionals. This opportunity gave me a great inside view of one of the fields of the entertainment industry that I would like to work in one day.”
For Brian, the experience was quite nerve wrecking.“I was nervous and excited at the same time and it can be intimidating as well since the public are listening to every word you say.”
“However, it was fantastic exposure,” he added.“Although I felt pressured, I got used to it after a while.Having the segment recorded instead of ‘live’ helped a lot.”
For Brian, the experience has encouraged him to explore radio hosting as a career as he now has an insight into the industry.
For Katrina however, the whole experience was so stressful that she wondered if this option could be struck out of her list of possible career paths.
“What I found really difficult to do is to announce clearly so the message is delivered effectively and listerners can hear you clearly on-air,” she related.
“The entire experience was very productive and interesting and it was awesome working with established DJ’s and announcers.”
For graphic design student Cassandra, the opportunity to see what broadcasting is all about has left her wondering if she should continue her current programme at Limkokwing or seek the option of changing to Mass Communication.
However, she reiterated that it was possible to do both graphic design and broadcasting since she loved her experience at hitz.fm.
“I believe one has to be versatile with passion,” she said with conviction.“Passion for your career is so important because it will give you the drive and determination you need to succeed in whatever you do, in my case, whether I should be a designer or a communicator but there is nothing stopping me from doing both”.
Limkokwing’s Mass Communication programme is industry driven and students get an opportunity to work on real job projects.Limkokwing graduates are highly sought after, creative, technologically savvy and highly motivated.They receive the preparation and industry training required to pursue lifelong careers in many high-income jobs in communications that shape the nation.
All Limkokwing students work in an active internship, where they have the opportunity to network with people in the industry and learn from professionals.
You can check out exclusive behind the scene photos and listen to recordings of past shows on the Magic of Limkokwing page.